Anurag Singh, Advisor, Primus Partners, shares his view that near-term demand is strong in terms of sales, bookings, and inquiries, with the mid-term outlook also appearing robust across both rural and urban segments. He highlights that it will be important to observe how this trend sustains in the longer term, as factors such as the festive season, improved rural liquidity, and positive macroeconomic sentiment are currently acting as key accelerators of retail momentum.