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How IPO noise can recast consumer brands: The Lenskart listing and the battle for perception
Primus In News
How IPO noise can recast consumer brands: The Lenskart listing and the battle for perception
19-11-2025

Munish Vaid,Vice President,Primus Partners highlighted brands to communicate their IPO story with openness, consistency, and a human touch, ensuring customers understand the direct benefits. He emphasizes that actions, not just messaging, should reinforce this intent.

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