Munish Vaid, Vice President, Primus Partners, shares his view on the evolving approach of content studios, noting a strategic shift toward sourcing IPs from platforms like Pratilipi and NODWIN Gaming. He higlights that this trend reflects an industry need to tap into emerging, community-driven narratives that already resonate with niche audiences. By adapting such stories, studios benefit from reduced development risk, quicker audience traction, and a culturally relevant foundation—although considerable creative adaptation is still required to align them with film or series expectations.