Indranuj Pathak, Sr. Consultant at Primus Partners and Rakesh Maheshwari, Former Sr. Director and Group Co-ordinator, Cyber Laws and Data Governance, MeitY share their views on The Digital Personal Data Protection (DPDP) Act 2023. 

India’s e-commerce sector, moving towards a projected $300 billion valuation by 2030, has thrived on the free flow of data. The Digital Personal Data Protection (DPDP) Act of 2023 will now put transformative influence in the form of e-commerce companies (data fiduciaries) notifying consumers or users (data principals) on what, how long and with what purpose such data is to be collected, processed and stored. That is, users are equipped with more control of their personal data.

Examining the intersection, the op-ed delves into the Act’s distinct clauses, outlining its impact on e-commerce players, the opportunities and the need to clarify few aspects.