The event showcased key findings from our preliminary study, followed by two panel discussions where prominent stakeholders from the government, Indian entrepreneurs, business owners, legal experts, and representatives from the adtech industry delved into the impact of online advertising on India’s business landscape. The keynote address was delivered by Dr. Bhagwat Karad, Mr. Gaurav Dwivedi (IAS), CEO of Prasar Bharati, as the distinguished Guest of Honour. Esteemed panelists included Mr. Vinod Kumar (President, India SME Forum), Ms. Vidhya Srinivasan (VP, Google Ads), Mr. Kartik Baldewa (VP, Physics Wallah), Mr. Anuj Nevatia (Co-Founder, Bacca Bucci), Ms. Pallavi Garg (Founder, FitMat & Esolify), Mr. Aman Gera (Partner, AZB), and Ms. Mira Swaminathan (Director, Policy Advocacy and Communications, Broadband India Forum). The panels were moderated by Ramakrishnan, CEO, Primus Partners.